Manager, Demand Generation

Design and own end-to-end, revenue-driven demand generation campaigns across verticals. Build a repeatable system to plan, launch, and scale campaigns aligned to business priorities; own marketing-sourced pipeline targets and optimize performance; improve lead flow and Sales alignment for higher conversion. Activate channels and content with aligned messaging, targeting, sequencing, and assets; define measurement frameworks and track performance across campaigns and funnel stages. Leverage tools, data infrastructure, and AI-enabled practices to accelerate planning, personalization, targeting, testing, execution, insights, and automation. Demonstrate accountability for pipeline volume, velocity, and conversion; collaborate cross-functionally with vertical leads, content, ABM teams, and Sales to ensure high-quality pipeline and handoff. Maintain familiarity with KPI metrics such as % pipeline contribution, channel conversion rates, MQL quality, and automation-driven productivity; comfortable forecasting and defending performance.