Manager, Demand Generation (B2B)
$78,200–$130,400 year
RemoteUnited States
Job Summary
Architect and execute full-funnel demand generation campaigns across Nielsen ONE and Ad Intel to intercept ideal enterprise clients. Lead long-term deployment of Account-Based Marketing automation via Demandbase, deploying diversified media mixes including paid search, social, programmatic display, and targeted digital events. Operationalize dual-axis behavioral lead scoring frameworks and construct performance dashboards in Salesforce to audit conversion velocity and pipeline attribution. Establish formal lead disposition frameworks with Sales and RevOps, enforcing SLAs on lead status updates and routing configurations. Act as the authoritative leader for paid media and creative agency partners, steering programmatic briefs and fiscal performance reviews while ensuring compliance with brand guidelines.
Required Qualifications
- 6–10 years of professional experience in enterprise B2B demand generation, growth marketing, or performance marketing within software-as-a-service (SaaS), data analytics, media intelligence, or corporate technology industries
- Proficient, hands-on experience deploying, governing, and scaling account-targeted plays using premier Account-Based Marketing systems (specifically Demandbase or Marketo/HubSpot enterprise suites)
- Advanced analytical mindset with deep experience interpreting complex cross-channel attribution metrics, building performance tables, and managing Salesforce (CRM) environments
- Structured, data-backed approach to multi-channel execution, including experience piloting search bidding logic (Target CPA), keyword portfolio expansion, text/creative A/B testing, and native platform pixel architectures
- Exceptional ability to operate collaboratively across complex matrix environments, establishing operational buy-in with sales units, Revenue Operations, creative teams, and product lines
- Professional-level expertise in Google Workspace environments
- Direct technical fluency with LinkedIn Campaign Manager, Google Ads/Bing platforms, programmatic delivery ecosystems, and enterprise CRM infrastructures
- Active working competency with AI platforms (e.g., Gemini, Claude, ChatGPT) to optimize workflow velocity, data summary operations, and initial copy development
- Native-level written and verbal English skills, with a proven ability to confidently present business analytics to executive leadership and establish strict documentation guardrails
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