Manager, Customer Marketing
Hybrid · Austin, Texas, United States
Job Summary
Manager, Customer Marketing role focusing on shaping and scaling Consuela’s customer retention ecosystem. Responsible for customer lifecycle marketing across email, SMS, and direct mail to increase retention and lifetime value, with segmentation, lifecycle automation, loyalty initiatives, and cross-functional collaboration. The role requires building data-driven campaigns, optimizing customer journeys, and partnering with Marketing Strategy, Brand Creative, Digital Commerce, Retail, Customer Experience, and Analytics teams. Role is based onsite in Austin, TX; hybrid work model with in-office presence required. Key responsibilities include developing retention strategy, owning CRM channel performance, building targeted journeys and automated flows (welcome, post-purchase, win-back, loyalty, replenishment, VIP, re-engagement), driving direct mail initiatives, and monitoring CRM metrics (retention rate, repeat purchase rate, LTV, AOV, engagement, unsubscribe, revenue). Requirements include 5–8 years of relevant experience, expertise in Klaviyo, knowledge of Shopify/ecommerce data ecosystems, ability to create data-driven campaigns, strong analytics, and excellent cross-functional collaboration. Stay current on CRM/trend practices and demonstrate storytelling and brand-building passion.
Required Qualifications
- 5–8 years of customer, retention, or lifecycle marketing experience within retail/fashion/lifestyle/ecommerce/agency/consulting environments
- Advanced expertise with Klaviyo including segmentation, automation, campaign execution, reporting, and lifecycle flow architecture
- Strong working knowledge of Shopify and ecommerce customer data ecosystems (e.g., Square)
- Proven ability to build and optimize email, SMS, and direct mail programs that drive measurable incrementality
- Strong analytical and quantitative skills with ability to translate data into actionable marketing strategies
- Experience identifying valuable customer segments and building strategies to influence long-term loyalty
- Strong project management and organizational skills with ability to manage multiple priorities
- Exceptional communication and cross-functional collaboration skills
- Ability to balance strategic thinking with hands-on execution in a player-coach style
- Passion for storytelling, customer experience, art, fashion, and brand-building
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