Manager, Cross Channel, Global Client Solutions
On-siteLondon, England, United Kingdom
Job Summary
Manage day-to-day Paid Social campaign execution across two global accounts, including financial services and consumer goods, ensuring strict adherence to governance and compliance frameworks. Conduct regular performance monitoring, execute proactive optimisations, and coordinate with offshore delivery teams to maintain quality and budget accuracy. Translate strategy into actionable briefs, prepare client-facing reporting, and flag issues to the Account Director. Operate within a regulated environment requiring high precision in audience targeting and content approval, while collaborating on cross-channel initiatives and contributing to team case studies.
Required Qualifications
- Paid Social practitioner with solid hands-on campaign management experience
- Strong working knowledge of Meta (Facebook/Instagram) and LinkedIn
- Experience with YouTube and X
- Comfortable working across both B2C consumer and B2B professional campaign types
- Working awareness of how Paid Social connects with other biddable channels
- Solid, hands-on experience managing Paid Social campaigns
- Strong working knowledge of Meta (Facebook/Instagram) and LinkedIn
- Experience with YouTube and X
- Proficiency in campaign setup, audience targeting, bid management, ad trafficking and ongoing optimisation across paid social platforms
- Familiarity with both brand awareness and performance/conversion campaign objectives
- Understanding of audience segmentation principles — including B2C consumer targeting, B2B professional audience strategies (particularly via LinkedIn) and the governance considerations relevant to regulated industries
- Working knowledge of tracking, pixel implementation and third-party measurement tools (e.g. GA4, Adobe Analytics, campaign manager platforms)
- An understanding of, or clear readiness to learn, the compliance requirements associated with financial services advertising
- Understanding of audience segmentation rules distinguishing professional investors from retail/individual investors
- Understanding of content approval processes and platform-level governance standards
- A process-oriented approach to campaign management
- Experience managing live campaigns day-to-day
- Good client communication skills
- Strong attention to detail in relation to budget management, campaign setup and quality assurance
- Effective time management
- Comfortable working with campaign data
- Experience producing or contributing to regular performance reports and presentations
- Some experience supporting or coordinating with junior team members or offshore delivery teams
- A process-oriented mindset
- Ability to operate within a compliance-sensitive environment
- Ability to take ownership of responsibilities without needing to be chased
- Ability to communicate clearly and proactively
- Ability to hold oneself to a consistently high standard of work
- Ability to be curious about data
- Ability to be quick to identify where something isn't working
- Ability to be confident in bringing a recommendation to the table
- Ability to be collaborative
- Ability to be reliable under pressure
- Ability to be genuinely committed to learning and growing within the role
- Ability to be grounded, dependable and motivated to do good work
- Ability to take accountability seriously
- Ability to communicate proactively
- Ability to build meaningful experience across two very different and demanding client environments
- Ability to take day-to-day ownership of Paid Social campaign management
- Ability to ensure campaigns are set up, trafficked and running in line with Mindshare best practice and client governance requirements
- Ability to carry out regular campaign health checks and proactive optimisations
- Ability to monitor performance against targets and flag issues or opportunities
- Ability to support the Account Director in translating campaign strategy into clear, actionable delivery briefs
- Ability to contribute to client-facing reporting and status communications
- Ability to prepare accurate performance summaries
- Ability to support the AD in presenting these to clients
- Ability to participate actively in client calls and internal team meetings
- Ability to demonstrate a sound understanding of campaign activity and performance
- Ability to maintain awareness of the compliance and governance requirements specific to the financial services account
- Ability to ensure all campaign activity, audience targeting and reporting adheres to the required standards
- Ability to work closely with offshore delivery teams
- Ability to ensure briefs are clear, deadlines are understood and output meets quality and accuracy standards
- Ability to maintain accurate budget tracking
- Ability to ensure finance processes are adhered to
- Ability to uphold rigour around workflow, naming conventions, QA and other operational processes
- Ability to flag where improvements could be made
- Ability to make effective use of available technology and project management tools
- Ability to support the development and execution of testing and optimisation plans
- Ability to contribute ideas and help to document learnings
- Ability to collaborate actively with other channel specialists
- Ability to support integrated campaign delivery
- Ability to participate in team meetings
- Ability to write campaign case studies
- Ability to support cross-team initiatives
- Ability to take ownership of own development
- Ability to proactively seek feedback
- Ability to engage with training opportunities
- Ability to build knowledge across channels, account context and the compliance frameworks relevant to this portfolio
- Ability to ensure campaigns are set up, trafficked and running in line with Mindshare best practice and client governance requirements
- Ability to carry out regular campaign health checks and proactive optimisations
- Ability to monitor performance against targets and flag issues or opportunities
- Ability to support the Account Director in translating campaign strategy into clear, actionable delivery briefs
- Ability to contribute to client-facing reporting and status communications
- Ability to prepare accurate performance summaries
- Ability to support the AD in presenting these to clients
- Ability to participate actively in client calls and internal team meetings
- Ability to demonstrate a sound understanding of campaign activity and performance
- Ability to maintain awareness of the compliance and governance requirements specific to the financial services account
- Ability to ensure all campaign activity, audience targeting and reporting adheres to the required standards
- Ability to work closely with offshore delivery teams
- Ability to ensure briefs are clear, deadlines are understood and output meets quality and accuracy standards
- Ability to maintain accurate budget tracking
- Ability to ensure finance processes are adhered to
- Ability to uphold rigour around workflow, naming conventions, QA and other operational processes
- Ability to flag where improvements could be made
- Ability to make effective use of available technology and project management tools
- Ability to support the development and execution of testing and optimisation plans
- Ability to contribute ideas and help to document learnings
- Ability to collaborate actively with other channel specialists
- Ability to support integrated campaign delivery
- Ability to participate in team meetings
- Ability to write campaign case studies
- Ability to support cross-team initiatives
- Ability to take ownership of own development
- Ability to proactively seek feedback
- Ability to engage with training opportunities
- Ability to build knowledge across channels, account context and the compliance frameworks relevant to this portfolio
- Experience in financial services or FMCG/consumer goods environments
- Experience working within financial services, asset management or other regulated advertising environments
- Familiarity with corporate or FMCG brand environments and multi-market global campaign structures
- Exposure to Paid Search (Google Ads, SA360, Microsoft Advertising) or Programmatic (DV360 or equivalent) at a working knowledge level
- Familiarity with offshore delivery models and the communication practices that make them work effectively
- Multi-market EMEA campaign experience
- Experience contributing to campaign case studies, performance summaries or test-and-learn analyses
- Experience in financial services or FMCG/consumer goods environments
- Familiarity with corporate or FMCG brand environments and multi-market global campaign structures
- Exposure to Paid Search (Google Ads, SA360, Microsoft Advertising) or Programmatic (DV360 or equivalent) at a working knowledge level
- Familiarity with offshore delivery models and the communication practices that make them work effectively
- Multi-market EMEA campaign experience
- Experience contributing to campaign case studies, performance summaries or test-and-learn analyses
Desired Qualifications
- Experience in financial services or FMCG/consumer goods environments
- Experience working within financial services, asset management or other regulated advertising environments
- Familiarity with corporate or FMCG brand environments and multi-market global campaign structures
- Exposure to Paid Search (Google Ads, SA360, Microsoft Advertising) or Programmatic (DV360 or equivalent) at a working knowledge level
- Familiarity with offshore delivery models and the communication practices that make them work effectively
- Multi-market EMEA campaign experience
- Experience contributing to campaign case studies, performance summaries or test-and-learn analyses
- Experience in financial services or FMCG/consumer goods environments
- Familiarity with corporate or FMCG brand environments and multi-market global campaign structures
- Exposure to Paid Search (Google Ads, SA360, Microsoft Advertising) or Programmatic (DV360 or equivalent) at a working knowledge level
- Familiarity with offshore delivery models and the communication practices that make them work effectively
- Multi-market EMEA campaign experience
- Experience contributing to campaign case studies, performance summaries or test-and-learn analyses
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