Manager, Creator Marketing, Paramount Pictures
$82,000–$90,000 year
On-siteLos Angeles, California, United States
Job Summary
Identify and evaluate new creator-led marketing opportunities, platforms, technologies, and formats. Partner with creators through agencies and direct outreach to negotiate scope, timelines, and deliverables. Lead the creation and delivery of social-native videos that build fandom for theatrical releases. Implement tools to measure and pair studio data with creator audiences. Design and produce in-person screenings, events, and experiential activations to generate brand allegiance and user-generated content. Lead initiatives targeting Gen Z and Gen Alpha segments while collaborating cross-functionally with brand, publicity, and creative teams. Document performance data, present insights to senior management, and establish benchmarks against objectives.
Required Qualifications
- Bachelor's degree in Marketing, Communications, Business, Media, or a related field
- 4+ years of experience in marketing, innovation, digital strategy, or brand partnerships
- Demonstrated experience building and managing relationships with creators or talent
- Demonstrated experience launching or managing innovative, non-traditional marketing initiatives
- Solid understanding of theatrical film marketing and the evolving entertainment landscape
- Proven ability to manage multiple projects in a dynamic, deadline-driven environment
- Experience working with creators or experiential marketing formats
- Studio or talent agency background
- Familiarity with audience research, social analytics, and performance measurement tools
- Passion for film, storytelling, and the future of theatrical exhibition
- Based at the historic Paramount lot in Los Angeles (5 days onsite)
Desired Qualifications
- equivalent practical experience will also be considered
- Experience working with creators or experiential marketing formats
- Studio or talent agency background preferred
- Familiarity with audience research, social analytics, and performance measurement tools
- Passion for film, storytelling, and the future of theatrical exhibition
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