Manager, Creator Marketing - Paid Partnerships
$126,000–$158,000 year
HybridEl Segundo, California, United States
Job Summary
Set strategy, priorities, and framework for paid Branded Content & Endorsements programs across the assigned brand portfolio, translating global creator strategy into a clear, prioritized direction for agency partners and downstream execution. Own and grow the most senior creator and endorser relationships within the portfolio, including headliner talent and Brand Cast anchors, while leading the strategy and structuring of top-tier deals in partnership with Legal & Business Affairs. Define standards for creator selection, content quality, brand fit, and compliance, serving as the escalation point and final approver on selection, contracted content, and program direction. Direct agency partners on sourcing, vetting, contracting, campaign operations, and reporting, holding them accountable to Mattel-owned strategy, quality, and timeliness. Provide strategic direction to the dotted-line Associate Manager to ensure portfolio work aligns with the established framework.
Required Qualifications
- 6+ years of experience in influencer/creator marketing, talent partnerships, entertainment, or a closely related field
- Experience setting strategy rather than only executing it
- Demonstrated ability to build and own direct relationships with senior talent, creators, and their representation
- Proven track record of setting standards and directing agency partners, holding them accountable to quality and timeliness at scale
- Strong contract and rights literacy, with experience partnering with legal on top-tier talent deals
- Ability to translate broad strategy into a clear, prioritized framework others deliver against
- Excellent stakeholder management and executive communication skills
- Comfort operating within a hybrid in-house + agency model in a fast-paced, global organization
Desired Qualifications
- Experience in kids, family, or other regulated categories, including familiarity with disclosure and compliance standards
- Familiarity with UGC / creator platforms (e.g., Skeepers, Captiv8, or similar) and creator performance measurement
- Experience anchoring branded content or endorsement programs with headliner or celebrity-tier talent
- Global or multi-market experience across brand portfolios
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