Manager, Creative Strategist - APAC
$112,000–$120,000 year
RemoteAustralia
Job Summary
Own the creative strategy and testing roadmap across Meta, Google, and emerging channels for the APAC region, defining hypotheses, test structures, and success metrics. Build and maintain a rigorous, scalable testing framework to ground every creative decision in performance data, translating insights into clear strategic recommendations for upcoming briefs. Brief and direct internal creative teams and external agencies, providing strategic rationale and success criteria while ensuring messaging remains sharp, on-brand, and conversion-focused. Maintain a granular view of what works at the concept and message level to sharpen briefs before performance dips, championing a consistent testing taxonomy across teams. Act as the key creative partner to the Media team, ensuring a consistent flow of high-quality assets across all funnel stages while maintaining the AG1 brand voice across partner touchpoints.
Required Qualifications
- 4–7 years in a creative strategy, content, or production role
- Strong brief-writing ability
- Familiarity with paid media fundamentals
- Hands-on experience across multiple content formats: social video, long-form YouTube, email, podcast, and live/event content
- Comfortable working with external partners and talent
- Highly organised and able to manage multiple live briefs and production timelines simultaneously without dropping quality
Desired Qualifications
- ideally within a D2C brand, creator economy, or similar industry
- A genuine interest in health, performance, and wellness
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