Manager, Communications Orchestration
$109,900–$134,300 year
HybridToronto, Ontario, Canada or Montréal, Quebec, Canada
Job Summary
Orchestrate end-to-end communications across email, SMS, and push notifications by leading intake, prioritizing requests, and maintaining a centralized roadmap for lifecycle teams. Align stakeholders across Growth, Digital Engagement, and Prevention partners to translate business objectives into coordinated execution plans while standardizing governance and QA standards. Lead email back-end developers to ensure reliable, scalable deployments in Salesforce Marketing Cloud and Adobe Experience Manager, serving as the single point of entry for urgent client communications under tight timelines. Coach a blended team of developers and advisors to foster ownership and steady execution. Requires 10+ years in lifecycle marketing, 5+ years in people leadership, bilingual English/French proficiency, and knowledge of SFMC. Hybrid schedule; salary $109,900-$134,300.
Required Qualifications
- 10+ years in lifecycle marketing, CRM/marketing operations, digital communications, or related experience
- Proven cross-functional delivery leadership with competing priorities and complex dependencies
- Minimum 5 years in people leadership experience (management, coaching, development, accountability)
- Strong quality/governance mindset (QA, accessibility, brand consistency, compliance)
- Senior operator mindset at the intersection of communications strategy, delivery management, and technical execution
- Strong influence and collaboration skills; comfortable leading through alignment rather than hierarchy
- Calm under pressure; able to create clarity, make trade-offs, and manage ambiguity
- Excellent communication and stakeholder presence in both languages (English & French), written and verbal
- Knowledge of Salesforce Marketing Cloud (Journey Builder, automations, data extensions, deployment operations)
- Working knowledge of segmentation/audience logic, data flows, and measurement
- Bilingualism (French / English) – Need to interact on a regular basis with colleagues across the country
- No Canadian work experience required, but must have authorization to work in Canada
Desired Qualifications
- (an asset) Familiarity with Adobe Experience Manager and modern content workflows
- Interest in practical AI use cases for orchestration, QA, optimization, and workflow automation
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