Manager, Communications (Advertising & B2B)
$157,000–$235,000 year
On-siteLos Angeles, California, United States or Palo Alto, California, United States
Job Summary
Develop and drive Snap's SMB and performance advertising narrative to increase consideration among marketers. Lead external communications for the SMB advertising business, including messaging, media strategy, spokesperson preparation, and executive visibility. Identify and land strategic stories across marketing, advertising, and technology media, covering customer success stories, product launches, and performance advertising narratives. Support relevant product, agency, and events communications while partnering with Sales, Marketing, Product Marketing, and Creative Strategy teams. Track communications impact on reach, frequency, and resonance with key audiences. Drive thought leadership through speaking engagements, LinkedIn content, media opportunities, podcasts, and case studies.
Required Qualifications
- Bachelor's degree or equivalent years of experience
- 8+ years of experience in communications, public relations, corporate communications, marketing communications, or a related role
- Experience in B2B, advertising, technology, performance marketing, SMB, or related communications
- Experience supporting executive communications, thought leadership, speaking opportunities, and event-related communications
- Ability to quickly understand digital advertising, performance marketing, measurement, and the needs of small and medium-sized businesses and broader performance marketers
- Strong media relations skills, including experience developing pitches, placing stories, preparing spokespeople, and handling reactive inquiries
- Experience in B2B, technology, advertising, digital media, performance marketing, or related communications, with relevant relationships across marketing, advertising, technology, business, and/or trade media
- Excellent written and verbal communication skills, with the ability to translate business and product priorities into clear external narratives
- Highly organized and able to manage competing deadlines from internal and external stakeholders
- Creative, resourceful, and hands-on team player who can develop strategy and execute the details in a fast-moving environment
- Work in an office 4+ days per week
Desired Qualifications
- Experience supporting executive visibility
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