Manager, Commercial Partnerships & Direct-to-Fan
On-site · Atlanta, Georgia, United States
Job Summary
Manager of Commercial Partnerships & Direct-to-Fan (D2F) to execute strategic partnership initiatives and support the ongoing development of the label’s direct-to-fan infrastructure. Responsible for DSP pitching, platform relationships, and profile optimization across the artist roster; coordinate assets and deliverables for partner opportunities; track performance and report insights to the SVP of Marketing. In D2F operations, manage Shopify storefront updates, merch drops, fan offers tied to release cycles, and lifecycle campaigns (email/SMS) with reporting on engagement metrics. Supports growth of owned audience databases and automated lifecycle campaigns, with cross-functional collaboration across Marketing, A&R, Creative, Ops, and Finance.
Required Qualifications
- 3–5 years of experience in music marketing, DSP relations, partnerships, or direct-to-fan initiatives
- Experience pitching releases to streaming platforms
- Strong understanding of DSP ecosystems and artist profile optimization
- Familiarity with CRM and lifecycle marketing platforms
- Strong organizational and project management skills
- Ability to operate in a fast-paced, cross-functional environment
Desired Qualifications
- Managerial experience in partnerships or marketing operations
- Experience coordinating cross-functional teams
- Strong written and verbal communication skills
- CRM and lifecycle marketing platform familiarity
- Data-driven with reporting and analytics experience
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