Manager, Commerce Media
$81,225–$81,225 year
HybridNew York City, New York, United States or Stamford, Connecticut, United States
Job Summary
Develop insight-backed media strategies for CPG clients at assigned retailers using the Marilyn® Predictive Commerce Intelligence platform, historical data, and relevant tools. Advise teams on best practices for media strategy development, plan building, optimization, and measurement while building collaborative relationships with key client stakeholders and partner agencies. Foster relationships with retailer and vendor stakeholders to secure first-look access to beta and test-and-learn opportunities. Keep up to date with emerging platforms, shopper media vendors, and innovation trends to share new opportunities with clients. Collaborate with Media Activation and Retail Consultancy teams to oversee media plan execution, ensuring on-budget, on-time delivery and performance benchmark achievement. Define and track performance of retailer vehicles including on-site displays, loyalty programs, and in-store radio.
Required Qualifications
- Experience doing shopper/retail media strategy at an agency, retailer media network or CPG manufacturer
- Knowledge of self- and managed-service retail search strategy and execution (Criteo, CitrusAd, Pacvue, Kenshoo, Google, etc.)
- Candidates must reside in a commutable distance to the Stamford, CT or NYC area for a hybrid work schedule
- Ambitious self-starter who takes ownership of and great pride in their work
- Passion for and strong knowledge of all elements of the retail and omnichannel media landscape
- Creative and strategic thinker who gets excited about taking on and solving complex challenges
- Curious and dissatisfied with the status quo, always thinking of ways to improve and grow
- Collaborative team player and great listener, but unafraid to challenge peers or clients when necessary in order to achieve the best results for the project
- Confident presenter and clear, persuasive communicator (verbal and written) of complicated information
- Doer (v. a talker) with a 'roll up your sleeves and figure it out' mentality
- Adept at analyzing results, synthesizing data, drawing out insights & implications, and developing insightful and actionable recommendations
Desired Qualifications
- Strong existing relationships with key personnel at assigned retailer and/or key vendors is a plus, but not required
- experience using tools & platforms such as Simmons, MRI, Kantar or equivalent preferred
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