Manager, City Marketing, Sportswear, Shanghai, GSH & GBY GC
On-siteShanghai, Shanghai, China
Job Summary
Conceive, develop, and execute holistic marketing strategies for Shanghai, Greater Shanghai, Guangzhou, Shenzhen, and the Greater Bay Area, prioritizing must-win sports categories and athlete experience. Manage cross-functional teams to refine owned and partner channel strategies, drive retail excellence through new sport-led concepts, and win the ground game in key communities. Lead a high-performing city-based marketing team aligned with the brand's core objectives while delivering consumer insights for impactful storytelling. Manage investment evaluation and budget for full brand portfolios within the sports industry, ensuring strategic consistency across project workstreams.
Required Qualifications
- 12+ years of leadership experience in brand management
- proven track record managing multiple brand portfolios
- experience within the sports industry
- Strong strategic thinking
- ability to anticipate future opportunities
- ability to translate opportunities into breakthrough strategies
- ability to participate in key FOP projects during the strategic planning phase
- ability to learn from and influence cross-functional teams
- Ability to understand and communicate the FOP/team vision and strategy
- ability to align city-level brand efforts with cross-team objectives
- Ability to continuously deliver valuable consumer insights
- ability to build impactful FOP storytelling and engagement
- ability to drive clarity across teams
- ability to ensure strategic consistency and sharp execution
- ability to set clear priorities
- ability to develop managerial skills
- ability to foster cohesive teamwork across project workstreams
- ability to recognize individual contributions
- ability to appreciate collective team efforts
- ability to cultivate efficient teamwork dynamics
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