Manager, Category Strategy
$113,800–$156,500 year
HybridCamden, New Jersey, United States
Job Summary
Develop category strategy for an assigned category by integrating consumer, shopper, customer, and competitive insights into strategic frameworks that inform brand, commercial, and innovation decisions. Support category strategy refresh cycles led by senior leadership and produce outputs including best-in-class shelving recommendations, assortment priorities, and key retailer strategies. Translate insights into clear recommendations, build strategic narratives and selling stories for customer teams, and conduct deep-dive analyses on category opportunities, threats, and white space. Partner with Brand, Sales Managers, Insights, and R&D to align strategy with priorities while maintaining a current view of trends and channel dynamics. Requires approximately 10–20% travel under a hybrid working model.
Required Qualifications
- 6+ years in CPG category strategy, brand, consulting, category management, or customer strategy & planning
- Strong analytical and strategic thinking skills
- Basic understanding CPG commercial mechanics (RGM, trade, innovation, commercialization)
- Fluency with syndicated data (Circana / NielsenIQ), retailer POS, Planograming and shopper insight tools
- Effective storytelling, framing, and presentation skills
- Comfortable operating in a matrixed, cross-functional environment
- Bachelor's Degree preferred
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