Manager, Campaign Operations (L09)
Hybrid · Hyderabad, Telangana, India
Job Summary
Campaign Operations Manager (L09) responsible for managing and executing omnichannel marketing campaigns for Synchrony Financial clients in India within the performance marketing COE. Collaborates with client marketing managers to execute campaigns and automation, ensures adherence to compliance policies, and maintains KPIs such as accuracy and timelines. Works with CRM tools and data warehouses, supports data integration with CDP and CRM platforms, develops rules and flows for trigger-based campaigns, and contributes to automation/optimization in Agile PODs. Supports critical projects like Prescreen and Upgrades, and participates in team engagement activities. Requires a Bachelor’s degree with 2+ years (or 4+ years without a degree) in Campaign Operations and experience with SAS/CI, Salesforce, Adobe, or Unica; familiarity with CDP and data visualization tools (Tableau, SAS VA) is a plus.
Required Qualifications
- Bachelor’s degree with 2+ years in Campaign Operations domain with CRM tools (SAS/CI, Salesforce, Adobe or Unica) or 4+ years in Campaign Operations without degree
- 2+ years in financial domain (preferred)
- Experience with CDP, data integration, and automation
- Knowledge of bankcard laws and compliance (basic)
- Proficiency with Tableau & SAS VA (preferred)
- Ability to manage and execute campaigns in detail-oriented environments
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