Manager, Business Marketing (SMC)

Lead the Brand Marketing strategy and GTM plans for Small and Medium Business segments in partnership with SMC Sales teams, focusing on engaging advertisers, agencies, and industry partners to grow Snap’s business. Develop and execute marketing programs that communicate Snapchat’s value proposition for advertisers and agencies through innovative brand campaigns, podcasts, webinars, influencer programs, thought leadership, case studies, workshops, and industry events. Design and lead flagship B2B event programs for Medium and Small business—from industry conferences to bespoke client experiences—that position Snap as an innovator, deepen relationships with advertisers and agencies, and drive commercial impact. Partner with Sales, Creative Strategy, Product MarComms, and Comms to design integrated campaigns that highlight Snap’s ad products and creative solutions. Create compelling advertiser brand success stories and localised content that demonstrates ROI and the effectiveness of Snapchat campaigns. Build strategic partnerships with agencies, industry bodies, and event organisers to amplify Snap’s B2B presence and thought leadership. Collaborate with Marketing peers to adapt global B2B programs for Medium and Small sized businesses, and share best practices across region. Be part of the global SMC leadership team to grow the advertising business in region. Track, measure, and report on the effectiveness of B2B marketing initiatives to ensure they drive business outcomes and deliver against Snap revenue goals.