Manager, Business Development
On-siteBeijing, Beijing, China
Job Summary
Lead the strategy and execution of Snap's engagement with new acquisition advertisers in China, managing a growing team focused on driving revenue and performance across small and mid-sized accounts. Build, lead, and inspire the BD team while overseeing sales operations, client success, and campaign performance to ensure customer retention. Collaborate cross-functionally with Product, Marketing, and Operations to localize go-to-market strategies and scale best practices through engagement programs. Drive operational excellence via robust process design, accurate forecasting, and streamlined reporting, while conducting regular business reviews to analyze performance and forecast pipelines. Define quota settings and account segmentation to match evolving business needs, translating market trends into strategic plans that improve product adoption.
Required Qualifications
- Bachelor's degree or equivalent experience
- 10+ years in sales, account management, or marketing
- at least 1 year in a leadership role
- Experience managing or operating within BD/SMC-focused advertising programs
- Experience in the digital media industry or at a tech platform
- Bilingual in Mandarin and English
- Familiarity with China's digital advertising ecosystem and market dynamics
- Proven leadership experience with success managing sales or account management teams at scale
- Strong understanding of digital advertising and performance marketing, particularly for New/Small Medium Sized clients
- Analytical and strategic thinker with excellent communication and problem-solving skills
- Ability to work cross-functionally in a fast-paced, matrixed organization
- Comfortable with ambiguity and capable of making data-informed decisions
- Minimum Qualifications Bachelor's degree or equivalent experience
- Minimum Qualifications 10+ years in sales, account management, or marketing
- Minimum Qualifications including at least 1 year in a leadership role
- Minimum Qualifications Experience managing or operating within BD/SMC-focused advertising programs
- Minimum Qualifications Experience in the digital media industry or at a tech platform
- Minimum Qualifications Bilingual in Mandarin and English
- Minimum Qualifications Familiarity with China's digital advertising ecosystem and market dynamics
Desired Qualifications
- Strong relationships with marketing decision-makers across small and mid-sized businesses in China
- Solid understanding of performance marketing strategies and SMC advertiser needs
- Strong analytical mindset with familiarity in media attribution models, measurement frameworks, and platform performance tools
- Passionate about Snapchat's mission and products, with the drive to build impact in a fast-paced, ever-evolving market
- Comfortable with ambiguity and complexity, and thrives in a high-growth, cross-functional environment
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