Manager, Business Development
On-siteBeijing, Beijing, China
Job Summary
Lead the strategy and execution of Snap's engagement with new acquisition advertisers in China, managing a growing team to drive revenue and performance across small and mid-sized clients. Develop and execute scalable, data-driven business strategies to grow revenue, overseeing BD sales operations, client success, and campaign performance with a focus on retention. Collaborate cross-functionally with Product, Marketing, Measurement, Creative, and Operations teams to localize go-to-market strategies and scale best practices through engagement programs. Drive operational excellence via robust process design, accurate forecasting, and internal tooling optimization, while leading regular business reviews to analyze performance and forecast pipeline. Define quota settings and team structures to match evolving needs, translating market trends into strategic plans that improve product adoption.
Required Qualifications
- Bachelor's degree or equivalent experience
- 10+ years in sales, account management, or marketing
- at least 1 year in a leadership role
- Experience managing or operating within BD/SMC-focused advertising programs
- Experience in the digital media industry or at a tech platform
- Bilingual in Mandarin and English
- Familiarity with China's digital advertising ecosystem and market dynamics
Desired Qualifications
- Strong relationships with marketing decision-makers across small and mid-sized businesses in China
- Solid understanding of performance marketing strategies and SMC advertiser needs
- Strong analytical mindset with familiarity in media attribution models, measurement frameworks, and platform performance tools
- Passionate about Snapchat's mission and products, with the drive to build impact in a fast-paced, ever-evolving market
- Comfortable with ambiguity and complexity, and thrives in a high-growth, cross-functional environment
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