Manager, Brand - Therapeutics
$110,000–$125,000 year
HybridLos Angeles, California, United States
Job Summary
Execute day-to-day brand initiatives across specific categories and retail accounts, collaborating with sales, creative, and insights teams to build brand equity and drive measurable results. Manage full marketing campaign lifecycles from awareness to conversion, overseeing retail activations, product pages, digital campaigns, and media planning while conducting post-campaign analysis to recommend optimizations. Partner with agencies on creative strategy, including A/B testing, influencer vetting, and KOL partnerships, and translate consumer insights into retailer-specific plans and roadmaps. Lead new product launches from packaging and claims through sell-in and in-market activation, developing sell-in tools and promotional calendars to support partners at Walmart, Amazon, and Target. Conduct competitive analysis to maximize market opportunities and collaborate with internal teams to ensure seamless execution. Some travel required.
Required Qualifications
- Bachelor's degree in Marketing, Business, or related field
- 4–6 years of brand management/marketing experience in Consumer Packaged Goods (OTC, Dietary Supplements, or personal care strongly preferred)
- Experience in retail execution for xAOC and Amazon
- Experience in digital marketing, strong familiarity with all parts of the digital marketing funnel
- Demonstrated success in launching and managing products with measurable business results
- Experience working for small or start-up company or brand a plus; ability to wear multiple hats is a must
- MBA preferred
- Strong project management and organizational skills; able to manage multiple priorities under tight deadlines
- Strong analytical skills, comfortable analyzing and synthetizing data and consumer research from numerous sources; familiarity with Nielsen or other syndicated retail/shopper data panels a plus; able to turn data into insights and action
- Demonstrated success in strategy development and execution across brand, innovation, and retail marketing
- Strong financial acumen with experience in budget management and profitability analysis
- Excellent communication and presentation skills; persuasive and collaborative, able to influence across teams and with retail buyers
- Creative problem-solver and team player with entrepreneurial mindset; thrives in a fast-paced, high-growth environment
- Proficiency in Microsoft Office Suite and Google Workspace
- Some travel required
- Must occasionally lift and/or move up to 25 pounds
Desired Qualifications
- Experience in retail execution for xAOC and Amazon
- Experience in digital marketing, strong familiarity with all parts of the digital marketing funnel
- Demonstrated success in launching and managing products with measurable business results
- Experience working for small or start-up company or brand a plus; ability to wear multiple hats is a must
- MBA preferred
- Familiarity with Nielsen or other syndicated retail/shopper data panels a plus
- Strong project management and organizational skills; able to manage multiple priorities under tight deadlines
- Strong analytical skills, comfortable analyzing and synthetizing data and consumer research from numerous sources; familiarity with Nielsen or other syndicated retail/shopper data panels a plus; able to turn data into insights and action
- Demonstrated success in strategy development and execution across brand, innovation, and retail marketing
- Strong financial acumen with experience in budget management and profitability analysis
- Excellent communication and presentation skills; persuasive and collaborative, able to influence across teams and with retail buyers
- Creative problem-solver and team player with entrepreneurial mindset; thrives in a fast-paced, high-growth environment
- Proficiency in Microsoft Office Suite and Google Workspace
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