Manager, Brand Building Insights
$122,000–$167,750 year
On-siteEast Hanover, New Jersey, United States
Job Summary
Partner with the Oreo Marketing team to guide brand trajectory through triangulation of insights, developing and executing learning plans that drive growth strategy across renovation, innovation, and commercial areas. Collaborate with Global Oreo Marketing to align brand purpose, creative, and visual identity while ensuring cross-pollination of learnings between key markets. Act as a driving force on the Growth Acceleration teams, framing consumer problems to solve and leveraging custom research, social listening, and AI tools to illuminate category opportunities. Co-own brand performance tracking using leading and lagging indicators, supporting leadership meetings with clear POVs on brand strengths and challenges. Requires 10+ years in brand/category insights, an MBA preferred, and direct experience across developed and emerging markets.
Required Qualifications
- Bachelor's Degree
- 10+ years in brand/category insights & analytics roles
- Direct experience working across developed and emerging markets, effectively liaising across different countries & cultures
Desired Qualifications
- MBA
- Prior experience working on a brand
- Experience in custom qualitative and quantitative research, brand building and innovation
- Curiosity to explore new approaches & methods
- Experience in leveraging different types of data (e.g. custom qualitative & quantitative, syndicated quantitative data, Nielsen scan data, social data, big data etc) and cutting-edge tools & capabilities to unlock powerful insights and successfully deploy them in the organization
- Innovative mindset, comfortable with ambiguity, thinking outside the box and challenging the status quo
- Strategic, decisive, and proactive leader and project manager; highly collaborative team player
- Strong bias for action, able to drive strategic outcomes through influence, collaboration & organizational savviness
- Persuasive and effective communicator, obsessed with telling clear, compelling stories that influence stakeholders & drive action
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