Manager - Brand Activation
On-siteBengaluru, Karnataka, India
Job Summary
Drive superior one-to-one consumer engagement programs across the food brand portfolio by enabling product trials, disseminating key benefits, and designing activation implementations aligned with brand guidelines. Monitor evaluation metrics and checklists to ensure quality across touchpoints including home, in-store, out-of-home, and events while collecting consumer databases. Build a network of high-quality agencies by conducting pitches, ensuring standardized costs, and performing regular reviews based on execution quality. Implement audit systems to generate daily, weekly, and monthly reports for actionable stakeholder feedback and benchmark cost per contact against industry best practices. Work effectively with all partners to drive buzz, scale, and smooth implementation while personally demonstrating presence to obtain unfiltered feedback.
Required Qualifications
- Brand objectives and role of consumer activation for each brand
- Research methodology and techniques to evaluate activation programs
- Best practices - Do's & Don'ts of different engagement points
- Materials, costs, and times for fabrication of various elements involved
- Ability to understand and develop standardized & measurable processes on training, audits, information flow, and evaluation
- Influencing skills to ensure process adherence by both internal and external stakeholders
- Budget monitoring
- Negotiation with agencies & vendors
- Complete ownership of the one-to-one consumer engagement touchpoint
- Personal demonstration and presence in the programs to obtain unfiltered feedback
- Ability to respond quickly to opportunities
- Nothing is impossible approach
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