Manager, B2B Retention, DoorDash for Business
$142,800–$210,000 year
On-siteSan Francisco, California, United States
Job Summary
Develop and test CRM strategies to improve key business metrics for DoorDash for Business, experimenting with tactics to increase conversion and deliver personalized end-user experiences. Create frameworks to personalize communications based on administrator needs and user benefits, then execute end-to-end campaigns from strategy brief through QA and launch. Manage cross-functional relationships with product, engineering, and operations partners to lead channel communications, including creative review processes and stakeholder feedback loops. Analyze campaign results, develop benchmarks, and share regular performance reports while aligning with teams to disseminate best practices and insights.
Required Qualifications
- 5-7+ years of experience in marketing or growth overall
- 4+ years of experience in lifecycle, email, CRM, or retention marketing
- Bachelor's degree or equivalent experience
Desired Qualifications
- Experience working in B2B / B2B2C a plus
- Familiarity with CRM technology including ESPs (Braze experience is a plus)
- Segmentation tools
- Complex data structures and systems
- Strong analytical skills
- A record of driving business results via cross-channel marketing campaigns
- Strong stakeholder management and interpersonal skills
- Familiarity with data visualization platforms such as Sigma, Tableau, etc.
- Extremely organized, dependable, self-motivated & ability to multi-task
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