Manager, Audience Growth
$88,000–$106,000 year
Hybrid · New York City, New York, United States
Job Summary
Lead data-informed audience growth initiatives to expand first-party data and subscriptions across email and SMS; own analytics, reporting, and experimentation; collaborate with Lifecycle, Newsletter, Editorial, and Product to optimize user journeys, improve conversion paths, and maximize engagement. Drive paid media efforts to increase reach and lifetime value, identify opportunities to retain high-value audiences aligned with subscription, commerce, and advertising goals, and translate data into actionable insights. Build and maintain dashboards, oversee A/B testing, and formalize successful strategies into scalable best practices. Hybrid role based in NYC with in-office presence 4 days per week.
Required Qualifications
- 5+ years of experience in audience development, growth marketing, CRM, or digital marketing
- Demonstrated success growing first-party data through registration and email acquisition
- Skilled in analytics tools and campaign reporting (e.g., Google Analytics, Looker, Sailthru)
- Understanding of paid media strategy and lifecycle marketing a plus
- Hybrid role based in NYC; in-office presence required 4 days per week
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