Manager, ASO Content & Optimization
$114,000–$160,000 year
HybridLos Angeles, California, United States
Job Summary
Own ASO creative and content workflows to enable faster movement of assets into market, including managing creative briefs, asset routing, versioning, approvals, and content library management. Manage app store refresh calendars and metadata updates across mobile and CTV platforms to ensure timely execution and stronger performance. Coordinate with Creative, Product, Editorial, and Delivery teams to streamline execution and keep initiatives moving. Translate ASO insights into actionable creative and metadata updates while tracking deliverables, risks, and launch readiness. Maintain ASO trackers and update documents to ensure clear visibility and accountability. Regular, on-site attendance at the workplace a minimum of 3 days per week is an essential function of the position.
Required Qualifications
- 7+ years of experience in ASO, app store merchandising, content operations, creative operations, digital marketing, partner marketing, or app marketing
- Strong understanding of app store creative, metadata, storefront updates, content priorities, and optimization workflows
- Experience managing creative briefs, asset routing, approvals, versioning, content libraries, and launch timelines
- Highly organized with strong project coordination skills and the ability to move work across Creative, Product, Platform, Analytics, Marketing, and Delivery/Ops teams
- Strong attention to detail and ability to maintain clean trackers, timelines, creative status documents, and app store update materials
- Experience with Apple App Store Connect, Google Play Console, Roku, Amazon, Samsung, LG, Vizio, or other CTV/app platform submission workflows
- Ability to translate ASO insights and performance recommendations into actionable creative, content, and metadata updates
- Comfortable managing multiple app store surfaces, priorities, stakeholders, and deadlines at once
- Regular, on-site attendance at the workplace a minimum of 3 days per week is an essential function of the position
- Selected candidate must be able to reliably meet this requirement
Desired Qualifications
- Familiarity with ASO tools such as AppTweak, Sensor Tower, data.ai, Mobile Action, SplitMetrics, or similar platforms
- Entertainment, streaming, subscription, media, or direct-to-consumer experience
- Familiarity with creative testing, product page optimization, custom product pages, or store listing experiments
- Experience using AI tools to support creative briefing, content organization, metadata exploration, competitive tracking, workflow efficiency, or presentation development
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