Manager, Amazon Marketing Strategy & Growth
$100,170–$121,635 year
HybridGlen Allen, Virginia, United States
Job Summary
Own Amazon traffic and media strategy across Sponsored Ads, DSP, and AMC. Manage the multi-million-dollar media budget through testing-based proposals to expand funding. Lead continuous experimentation with DSP, streaming, display, creator-led traffic, and emerging sources. Develop integrated traffic plans tied to launches, promotions, and long-range business planning. Build business cases, incrementality frameworks, and performance narratives. Evaluate and apply AI, AEO, and automation tools to accelerate insight generation and improve targeting efficiency. Partners with the Head of Advertising on emerging channels while delivering data-driven recommendations that support business growth and marketplace performance.
Required Qualifications
- Bachelor's degree in Marketing or a related field
- 7+ years of experience in performance marketing, Amazon advertising, or e-commerce growth role
- Direct experience overseeing Amazon Advertising, Amazon DSP and managing AMC
- Strong fluency in data analysis, KPIs, attribution, and business case development
- Proven ability to manage multi-million-dollar media budgets
- Experience working cross-functionally with Sales, Marketing, Finance, Analytics, and Agencies
- Experience using Amazon Marketing Cloud for audience development, analytics and performance measurement
- Applicants must be authorized to work for ANY employer in the U.S.
- Employees are expected to comply with all company policies related to workplace safety and conduct
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