Loyalty Program Designer - Strategy Planning Department, Platform Strategy Supervisory Department
On-siteTokyo, Tokyo, Japan
Tokyo, Tokyo, JapanOn-siteFull TimeEnterprise
Full TimeEnterprise
Job Summary
Analyze member behavior, competitors, and customer insights to design loyalty program concepts, user journeys, and benefits that integrate membership systems, points, and coupons. Create experiences leveraging gamification and personalization to drive retention and deepen member engagement across the Rakuten ecosystem. Define KPIs, run PoCs, measure impact, and refine programs while leading cross-functional projects with design, development, and data teams. This role supports team expansion to strengthen loyalty planning and execution for greater member value within the Group's unique membership program.
Required Qualifications
- Experience in marketing, CRM, product or service planning for B2C services (Approximately 3 years or more)
- Experience translating customer insights into concepts, initiatives and KPIs
- Experience planning and improving initiatives based on KPIs
- Experience leading projects that involve multiple departments, such as development, design, and business divisions
- Advanced business communication skills in Japanese
Desired Qualifications
- Experience in loyalty, membership programs, CRM, points or coupons
- Experience in UX, service design or user research
- Experience in gamification, personalization or brand activation
- Experience with SQL, BI tools or web analytics
- Planning or product management experience for large-scale web, app or platform businesses
- English (Overall - 3 - Advanced)
- Japanese (Overall - 4 - Fluent)
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