Loyalty Manager
HybridSingapore, Singapore
Job Summary
Manage and oversee the Trade and Guest Loyalty Programs, driving repeat sales and fostering long-term relationships with partners and guests. Develop engagement strategies, implement data-driven campaigns, and coordinate platform enhancements with technical partners to maximize performance and ROI. Track KPIs, analyze budgets, and provide actionable insights to the Sales Team while optimizing global benefits structures across the fleet. Collaborate with Marketing, Sales, Reservations, CRM, and Operations to personalize guest communications and ensure seamless program coordination. Report findings to the Executive Committee and continuously improve program structures based on data-driven insights.
Required Qualifications
- 5+ years of experience in marketing, loyalty, or CRM
- ideally within the travel, hospitality, or luxury industries
- Strong expertise in loyalty program management and loyalty strategies
- Demonstrated success in driving repeat sales through engagement, personalization, and relationship-building
- Proven experience working with CRM platforms (e.g., Zoho, Salesforce) and email marketing platforms
- Outstanding communication skills (written and verbal), with the ability to engage stakeholders at all levels
- Strong project management skills, with the ability to manage multiple initiatives and collaborate across global teams
- Excellent analytical and reporting skills, with the ability to focus on data-driven decision-making
- Experience working with technical partners to implement program enhancements and platform updates
- Ability to work remotely, while maintaining excellent communication and alignment with global teams across different time zones
Desired Qualifications
- Fluency in both English and Spanish
- proficiency in French
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