Loyalty & CRM Manager, Tri-Branded
$98,000–$130,500 year
HybridNew York City, New York, United States
Job Summary
Loyalty & CRM Manager at Orveon overseeing loyalty and CRM strategy across three beauty brands (bareMinerals, Laura Mercier, and Buxom). Responsible for architecting segmentation framework, designing and optimizing the loyalty program, and driving data-informed decisions to increase customer lifetime value and retention. Owns the loyalty program strategy and roadmap, manages the loyalty marketing calendar, oversees points liability management, and partners cross-functionally to translate segmentation insights into personalized experiences across all digital touchpoints. Core activities include CRM strategy and execution, loyalty program design and management, reporting and customer segmentation, site personalization, and cross‐functional collaboration with product, merchandising, digital, and IT.
Required Qualifications
- CRM & Loyalty Expertise: Proven experience in building and managing CRM strategies, loyalty programs, and customer segmentation.
- Data-Driven & Analytical: Strong analytical skills with ability to interpret customer data, segment audiences, and measure campaign performance.
- Experience with Marketing Campaigns: Deep understanding of email, SMS, and push notification marketing.
- Financial Acumen: Ability to manage points liability and forecast impact on budgets.
- Strong Collaboration Skills: Experience working cross-functionally with merchandising, digital, creative, and IT.
- Customer-Centric Mindset: Focus on delivering tailored loyalty programs and long-term value creation.
- Excellent Communication & Organizational Skills: Ability to present findings to senior leadership and manage multiple projects.
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