LiveOps Campaign Specialist (Alberta market) | Betty CA
On-siteSofia, Sofia-Capital, Bulgaria
Job Summary
Execute and optimize promotional, retention, and engagement initiatives across the player lifecycle, managing day-to-day delivery of offers, campaigns, events, and Live Ops mechanics. Coordinate rollouts of journeys, communications, and product features while supporting A/B testing and experimentation to drive conversion and monetization. Analyze player behavior data to identify performance gaps and recommend actionable improvements for personalized experiences. Collaborate cross-functionally with Product, BI, Design, QA, and Engineering teams to ensure operational excellence and continuous improvement. Maintain accurate campaign documentation and performance reporting.
Required Qualifications
- Experience in Live Ops, mobile gaming, social casino, online casino, real-money gaming, CRM, player engagement, or a similar environment
- Good understanding of player lifecycle management, retention, engagement, and conversion mechanics
- Experience supporting or executing A/B tests, campaigns, promotions, or other experimentation initiatives
- Strong analytical skills with a data-driven mindset and the ability to interpret performance metrics and draw actionable conclusions
- Ability to identify player experience opportunities and translate data and behavioural insights into practical recommendations
- Experience collaborating cross-functionally with Product, BI, Design, QA, Engineering, Operations, or similar teams
- Good understanding of mobile products and player behaviour
- Proactive and hands-on approach, with the ability to manage multiple initiatives and priorities effectively
- Comfortable testing new ideas, learning from results, and adapting initiatives based on performance
- Fluent in English with good communication and stakeholder management skills
- Good understanding of product, commercial, operational, and marketing principles
Desired Qualifications
- Experience working with Smartico or similar player engagement, CRM, and Live Ops platforms
- Experience working with Live Ops systems, personalization engines, CRM platforms, or player engagement tools
- Experience supporting the launch of new features, events, challenges, missions, or progression systems
- Familiarity with segmentation, player value models, retention frameworks, and player lifecycle optimization
- Experience working with campaign performance reporting and data visualization tools
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