Lifecycle Operations Manager

Lifecycle Operations Manager responsible for governing AI-powered campaign execution within lifecycle marketing. You will define what briefs the AI tool (Braze/Hubspot) can execute, review tool-generated campaigns for brand, tone, compliance, and contextual accuracy, and act as the human interface between brief owners and the AI system. You’ll own the stakeholder approval process (Growth, Legal, regional teams), identify when the AI tool needs updates, and keep the knowledge base current (brand guidelines, templates, regional rules, escalation logic). Build and maintain the operating model for campaign submission, review, approval, and launch; collaborate with the AI campaign tool build team; train brief owners on tool requirements; track performance patterns and translate them into improvements to the tool’s structure and audience logic; manage the campaign calendar and ensure transparency for all stakeholders. The role requires 3–5 years in lifecycle marketing/CRM/marketing operations in a high-growth SaaS environment, hands-on experience with Braze or a comparable platform, strong editorial judgment, comfort with AI tools, and excellent cross-functional communication. Familiarity with data analytics tools (Looker, SQL) is a plus and there is a fully remote option with an office in Tel Aviv, Israel.