Lifecycle Marketing Specialist
On-siteKuala Lumpur, Kuala Lumpur, Malaysia
Job Summary
Own and optimize the end-to-end customer lifecycle strategy, including onboarding, engagement, retention, and win-back campaigns. Develop segmentation strategies to deliver personalized messaging across email, push, SMS, and in-app channels. Design and execute multi-channel campaigns that drive product adoption and analyze performance through A/B testing to improve conversion metrics. Collaborate with product, data, and design teams to identify behavioral triggers and automate flows. Monitor customer feedback and usage patterns to identify opportunities for proactive engagement. Partner with content teams to craft compelling creative assets.
Required Qualifications
- Min 3 years of experience in lifecycle, CRM, or retention marketing
- Proven track record of designing and optimizing lifecycle campaigns that drive measurable impact
- Strong understanding of customer segmentation, behavioral targeting, and marketing automation
- Hands-on experience with Customer Engagement platforms (e.g., Braze, MoEngage, CleverTap, HubSpot, Salesforce Marketing Cloud)
- Analytical mindset with the ability to interpret data and translate insights into action
- Excellent communication and project management skills
- Experience working cross-functionally with product, data, and design teams
Desired Qualifications
- ideally in a digital product or B2C environment
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