Lifecycle Marketing Operations Manager, Firefox Mobile
$63,000–$93,000 year
RemoteCanada
Job Summary
Coordinate and execute App Store Optimization initiatives, including metadata updates, creative experiments, and app store events. Translate approved lifecycle campaign briefs into executable plans and support hands-on campaign execution across key moments in the user journey. Support product launches and priority growth initiatives by coordinating workstreams, cross-functional handoffs, and operational follow-through. Own shared localization, quality assurance, and operational readiness workflows, identifying and escalating blockers before they affect delivery. Gather and consolidate performance data and operational learnings to support reporting and future optimization decisions. Develop scalable processes, automation, and AI-assisted workflows using tools like Claude Code and Cowork to improve execution consistency.
Required Qualifications
- 5+ years of experience in marketing operations or a similar role
- Experience coordinating and executing multi-step marketing programs across multiple workstreams, stakeholders, timelines and dependencies
- Strong operational judgment, organization and attention to detail, with the ability to prioritize effectively and work independently
- Experience creating repeatable processes, workflows and documentation that improve execution quality and efficiency
Desired Qualifications
- Experience with mobile growth or ASO, including metadata optimization and creative experimentation
- Comfort working with performance data, including campaign measurement, experiment analysis and reporting
- Experience building automated and AI-assisted workflows using Claude Code, Cowork, or similar tools
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