Lifecycle Marketing Manger
$170,000–$240,000 year
On-siteSan Francisco, California, United States
Job Summary
Own the developer journey from signup to first successful API call, building product-triggered messaging and onboarding sequences to recover stalled users. Manage long-cycle enterprise nurture journeys by creating persona-based education paths, engaging buying committees, and reactivating dormant opportunities. Own lifecycle segmentation and orchestration across developers, product-qualified accounts, and enterprise buyers, ensuring no one receives conflicting communication. Lead audience strategy, promotion, and follow-up for webinars, partnering with PMM, DevRel, and founders to drive qualified attendance and pipeline progression. Design AI-powered workflows for drafting, personalization, and journey QA to accelerate execution without flooding inboxes.
Required Qualifications
- 5+ years in lifecycle, growth, email, or marketing automation at a B2B technology company
- hands-on ownership of programs you built and measured yourself
- Experience building both a self-serve product-led motion and an enterprise nurture motion
- clear understanding of why they require different approaches
- Deep craft in email
- Experience using product behavior and account signals to trigger and personalize lifecycle programs
- Credibility with a developer audience
- A track record of improving activation, engagement, pipeline progression, or reactivation through programs you personally owned
- Experience supporting webinars or virtual programs through audience strategy, promotion, segmentation, and post-event conversion
- Experimentation discipline
- Analytics fluency
- Working knowledge of deliverability fundamentals, consent, preference management, and list hygiene
Desired Qualifications
- Experience at an API-first or developer tools company with a free tier
- Fluency with product analytics and event-triggered messaging based on usage data
- Experience building PQL programs and partnering with Sales on product-led pipeline
- SQL or comfort pulling and validating your own segments
- Experience with enterprise buying committees and account-based nurture
- Experience with webinar or virtual event platforms at scale
- Familiarity with hybrid PQL and MQL models and how lifecycle programs support both
- Experience working in a high-growth environment where the processes and programs still need to be built
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