Lifecycle Marketing Manager
$110,000–$125,000 year
Hybrid · Irvine, California, United States
Job Summary
Lifecycle Marketing Manager overseeing CRM and lifecycle marketing across five boutique fitness brands (Club Pilates, StretchLab, Pure Barre, YogaSix, Body Fit Training). Own multi-channel campaigns (email, push, SMS) and automated customer journeys to drive lead conversion, member onboarding, engagement, retention, and lifetime value. Collaborate with brand marketing, analytics, franchise operations, creative, and technology teams to deliver personalized experiences; own segmentation strategies; QA and deployment of campaigns; optimize audience targeting, attribution, and data quality; monitor KPIs and perform A/B testing; deliver actionable insights to senior leadership and franchise stakeholders.
Required Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or related field
- 4–7+ years of experience in CRM, lifecycle marketing, email marketing, or retention marketing
- Experience managing multi-brand or franchise marketing environments preferred
- Strong knowledge of marketing automation and CRM platforms such as Salesforce Marketing Cloud, Braze, HubSpot, Iterable, Klaviyo, or similar
- Experience with mobile push notification campaigns and customer journey orchestration
- Strong analytical mindset with proficiency in reporting and campaign performance analysis
- Familiarity with customer segmentation, personalization strategies, and testing methodologies
- Excellent project management and organizational skills with the ability to manage multiple priorities simultaneously
- Strong written communication and copy-editing skills
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