Lifecycle Marketing Manager
HybridAtlanta, Georgia, United States
Job Summary
Own lifecycle strategy and execution for defined audiences, from onboarding to retention, by building multi-channel campaigns across email, push, and in-app messaging. Construct triggers, segmentation, and personalization logic to deliver relevant weather information exactly when users need it. Manage the full production process end-to-end, including template creation, CRM setup, QA, and deployment. Partner with Product Marketing to ensure feature launches include adoption plans, while defining calendar intake and QA processes to scale the program. Run disciplined test-and-learn practices using A/B testing and user behavior data to guide journey evolution. Write lifecycle copy and creative in plain language, then monitor program health for frequency and relevance. Use AI tools to accelerate campaign builds, copy iteration, and reporting.
Required Qualifications
- 5+ years of experience in lifecycle marketing or growth marketing in a B2C environment
- Hands-on experience building campaigns and journeys in a modern marketing engagement platform, including segmentation, triggers, and automation
- A track record of owning a channel or lifecycle stage end to end, including building the automations behind it: strategy, build, launch, and measurement
- Experience building and maintaining email and push templates, and managing the full production process rather than briefing it out to someone else
- Experience pulling and using your own reporting: defining success metrics and making decisions from data without waiting on an analyst for every question
- Experience running A/B tests and translating results into clear next steps
- A track record of writing lifecycle copy yourself and giving sharp, specific feedback to designers and copywriters
- Real fluency with how user data moves across systems for segmentation, execution, and reporting, with enough depth to spot when something's broken and know where to troubleshoot
- Hands-on use of AI tools in your day-to-day work with results you can point to
Desired Qualifications
- ideally at a consumer subscription business with both web and mobile app properties
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