Lifecycle Marketing Manager
On-siteAustin, Texas, United States
Job Summary
Build and optimize nurture programs aligned to funnel stages, owning MQL to SQL conversion and pipeline progression. Develop lifecycle flows supporting Growth-led campaigns including ABM, partnerships, and events. Execute email campaigns with QA, testing, and reporting while ensuring messaging aligns with strategy and audience intent. Operationalize audience segmentation defined by Growth Marketing and maintain clean lifecycle stages, triggers, and automation. Partner with RevOps to ensure accurate data flow and translate campaign engagement into structured follow-up sequences. Requires 4 to 7 years of B2B marketing experience at a high growth, early stage SaaS startup.
Required Qualifications
- 4 to 7 years of B2B marketing experience
- Experience building and optimizing nurture programs
- Strong understanding of funnel stages and buyer journeys
- Familiarity with segmentation, lifecycle automation, and email performance analysis
- Ability to translate campaign engagement into conversion programs
- Strong collaboration with RevOps or marketing operations teams
- Analytical mindset and comfort working with funnel metrics
- Experience in SMB-focused SaaS
- Experience with HubSpot, Salesforce or similar tools
- Experience supporting ABM or partner campaigns with targeted lifecycle follow-up
Desired Qualifications
- Marketing experience at a high growth, early stage startup
- Ideally in lifecycle, email, or demand generation roles
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