Lifecycle Marketing Manager – Retention
RemoteUnited States
Job Summary
Own the end-to-end lifecycle marketing strategy across email, SMS, and CRM channels to increase engagement, retention, subscription renewals, and lifetime value. Build, launch, and optimize automated customer journeys covering welcome, onboarding, activation, post-purchase, renewal, replenishment, win-back, reactivation, referral, and loyalty segments. Develop sophisticated audience segmentation using behavioral, transactional, and demographic data while executing A/B and multivariate testing across messaging, creative, timing, and offers. Partner with Product, Engineering, Creative, and Data teams to implement lifecycle triggers, design personalized campaigns, and monitor customer health metrics to reduce churn. Analyze campaign performance, build dashboards, and communicate results to leadership while ensuring compliance with healthcare marketing regulations.
Required Qualifications
- 5+ years of experience in Lifecycle Marketing, CRM Marketing, Retention Marketing, or Email Marketing
- Proven experience managing customer lifecycle programs for DTC, eCommerce, subscription, SaaS, telehealth, or consumer technology companies
- Strong expertise in customer retention, reactivation, and subscription marketing
- Hands-on experience building automated lifecycle journeys from scratch
- Deep understanding of customer segmentation and personalization strategies
- Strong analytical skills with experience interpreting lifecycle performance metrics
- Experience designing and executing A/B testing programs
- Comfortable working cross-functionally with Product, Engineering, Data, and Creative teams
- Excellent written communication skills with strong attention to customer messaging
- Highly organized and able to manage multiple campaigns simultaneously
- Comfortable working in a fast-paced startup environment
- Experience with several of the following: Klaviyo, Braze, Iterable, Salesforce Marketing Cloud, Oracle Responsys, Mailchimp, Customer.io, HubSpot, Google Analytics (GA4), Amplitude, Tableau, Looker, SQL (preferred), Shopify (preferred)
- Professional-level English communication
- Availability to work U.S. business hours
Desired Qualifications
- Experience in telehealth or healthcare
- Experience with subscription-based businesses
- Experience marketing regulated products
- Familiarity with HIPAA-compliant customer communications
- Experience with loyalty or referral programs
- Basic SQL knowledge
- Experience partnering closely with Product teams on lifecycle optimization
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