Lifecycle Marketing Manager
$116,000–$137,000 year
RemoteUnited States or Canada
Job Summary
Own the entire customer lifecycle journey from pre-trial through retention and referral by creating personalized messaging strategies based on user segments and behaviors. Partner with Customer Success, Partnerships, Design, Content, and Product Marketing teams to drive activation, feature adoption, upsell, and net revenue retention. Monitor key metrics like open rates and click-through rates to inform optimization efforts, while running A/B tests to improve conversion rates and campaign performance. Assist with maintaining data hygiene and list management best practices, ensuring lifecycle efforts align with deliverability standards. Help establish and document lifecycle marketing processes and playbooks. Work in a fast-paced environment using tools like customer.io, Amplitude, and SQL, with basic HTML/CSS and Liquid templating skills.
Required Qualifications
- 3+ years of relevant experience in lifecycle, including hands-on experience building and optimizing campaigns, ideally with a focus on B2B or SaaS
- Strong project management skills and ability to lead cross-functional initiatives from concept to execution
- Proven track record of building and executing experiments, including creative testing and personalization
- Basic HTML/CSS skills
- Experience working with the templating language Liquid
- Comfortable working in fast-paced, test-and-learn environments
- Familiar with deliverability best practices
- Excellent oral and written communication skills
Desired Qualifications
- Deep experience with customer.io preferred; experience with Amplitude and familiarity with SQL a plus
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