Lifecycle Marketing Manager
On-siteHouston, Texas, United States
Job Summary
Develop and own the email marketing and content strategy, including messaging cadence, audience targeting, and journey design aligned with broader business goals. Build and deploy email campaigns and multi-step journeys in Salesforce Marketing Cloud, managing data extensions, audience segmentation, and list hygiene while ensuring accurate data flow from Sales Cloud. Monitor deliverability health, troubleshoot issues, and build reporting dashboards to translate performance results into actionable strategy recommendations. Ensure all campaigns comply with CAN-SPAM, CASL, and other applicable regulations. Lead content planning for email initiatives, present strategy and results to leadership, and manage or mentor team members and agency partners supporting production.
Required Qualifications
- Bachelor's degree in marketing, communications, information systems, or a related field
- 4-6+ years of experience in email marketing and content strategy
- at least 2-4 years of hands-on Salesforce experience
- experience with both Sales Cloud and Marketing Cloud
- Proven experience developing and leading email marketing strategy, not just execution
- Working knowledge of Salesforce Sales Cloud data objects
- ability to identify and direct resolution of data issues
- Experience in creating and building emails, journeys, automations, and data extensions in SFMC
- Familiarity with HTML/CSS for editing and troubleshooting email templates
- Eligible to work in the United States
Desired Qualifications
- Knowledge of AMPscript
- Knowledge of SQL
- Prior experience managing direct reports
- Experience managing contractors
- Experience managing agency relationships
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