Lifecycle Marketing Manager
Hybrid · Buenos Aires, Buenos Aires F.D., Argentina
Job Summary
Lifecycle Marketing Manager responsible for leading customer engagement, retention, and growth initiatives across the region. Develop and optimize lifecycle marketing strategies to drive product adoption, retention, and long-term revenue growth, acting as a subject matter expert and primary contributor to lifecycle marketing strategy and tactics for the region. Localize journeys, identify engagement opportunities with champion/challenger approaches, analyze critical touchpoints, and implement testing frameworks to scale effective growth strategies. Collaborate cross-functionally with regional GTM, marketing, product, and commercial teams to ensure customer-centric experiences that support business objectives. Strong emphasis on data-driven decision making, KPI tracking, and continuous improvement through experimentation. 7+ years of lifecycle marketing experience and a proven track record of driving engagement, retention, and profitability.
Required Qualifications
- 7+ years of experience managing lifecycle marketing, customer engagement, cross-sell, and up-sell programs
- Strong growth mindset with a focus on scalable, data-driven strategies
- Ability to think strategically while executing tactically in a fast-paced environment
- Excellent communication, stakeholder management, and leadership skills
- Proven track record of driving customer engagement, retention, and long-term profitability growth
- Strong experience developing and executing customer conversion, retention, and win-back strategies
- Deep understanding of customer segmentation, customer lifecycle management, and journey optimization
- Highly analytical, with experience tracking and interpreting performance metrics to drive decision-making
- Comfortable working cross-functionally with marketing, GTM, product, and commercial teams
- Passionate about testing, learning, and continuously improving customer experiences through experimentation and innovation
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