Lifecycle Marketing Manager
$128,500–$173,500 year
HybridSan Francisco, California, United States
Job Summary
Own the lifecycle marketing program from lead capture through demo booked nurture sequencing, segmentation logic, and revenue tracking. Build and manage always-on email programs in HubSpot, including lead nurture, re-engagement, and handraiser follow-up workflows. Partner with Marketing Ops to define system ownership across the GTM stack and establish clear rules of engagement between lifecycle, sales outreach, and product-led touchpoints. Collaborate with regional campaign managers to develop scalable, channel-ready lifecycle plays, reducing ad hoc execution and increasing consistency. Define and enforce email best practices across the org, including cadence, segmentation, and suppression logic to protect deliverability and audience trust. Instrument lifecycle performance in Mixpanel, guide building of dashboards that track funnel conversion, sequence performance, and influence on pipeline. Partner with Performance Marketing on handraiser conversion strategy, aligning paid and lifecycle motions around shared pipeline goals. Work with the Marketing Ops team to bring clarity to tool ownership and use cases, particularly across HubSpot and any overlapping systems.
Required Qualifications
- 4+ years in lifecycle, email, or demand gen marketing with clear ownership of a B2B nurture program from strategy through execution
- Hands-on experience building in HubSpot (or a comparable MAP- Marketo) — segmentation, workflows, sequences, reporting
- Strong understanding of the handraiser-to-pipeline funnel in a B2B SaaS context, with a track record of improving conversion rates
- Comfortable navigating a stack that's still being defined — you can assess what's broken, prioritize what matters, and build without waiting for perfect conditions
- Strong instincts on quality-over-volume lifecycle strategy: you know how to drive engagement without burning your audience
- Able to partner effectively with both technical (ops, engineering) and non-technical (regional marketers, field) stakeholders
- Analytical mindset, you measure what you build, and you use data to iterate
Desired Qualifications
- Experience building lifecycle programs at a product-led growth company
- Background in sales-assisted + PLG hybrid motions where lifecycle bridges both
- Familiarity with Qualified or similar handraiser/chat tools
- Experience working alongside or standing up a Marketing Ops function from early stages
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