Lifecycle Marketing Manager
On-siteOmaha, Nebraska, United States
Job Summary
Own the end-to-end strategy and execution of lifecycle marketing sends, building personalized client journeys and ad-hoc calendars to drive acquisition, engagement, conversion, and retention. Analyze cohort and segment performance regularly to uncover trends behind client behavior and develop actionable insights that inform strategy. Develop and execute a robust experimentation roadmap to increase consultation bookings, engagement, and client lifetime value through A/B testing and continuous optimization. Create and manage sophisticated email and SMS campaigns, including drip sequences, targeted broadcasts, transactional messages, and upgrade flows, while ensuring compliance with deliverability best practices. Identify drop-off points within the client journey and implement targeted, trigger-based campaigns to address friction and improve key KPIs. Lead and grow a team of lifecycle marketers, mentoring members and contributing directly when needed, while collaborating with Marketing, Clinic Operations, and Sales teams to refine SMS strategy and deepen engagement.
Required Qualifications
- 4-6+ years of lifecycle marketing experience
- Deep expertise in platforms like Braze, Klaviyo, or Iterable
- Proficiency in email and SMS marketing automation, including segmentation, triggers, and personalized flows
- Strong understanding of HTML and template scripting languages (e.g., Jinja, Django, or ESP-specific templating systems)
- Exceptional copywriting skills with a proven ability to engage target audiences and iterate on messaging based on performance data
- Highly analytical mindset, with a track record of using data to inform campaign strategy and drive measurable results
- Able to translate data into clear insights and actionable marketing strategies
- Comfortable rolling up your sleeves and getting into the weeds. A builder, not just a strategist.
- All potential employees of Milan will be required to successfully pass a pre-employment background check before employment
- Must be able to perform each essential duty satisfactorily
Desired Qualifications
- Ideally in a multi-location consumer, aesthetics, or healthcare/wellness environment that requires thoughtful client nurturing from consultation through purchase
- Familiarity with additional CRM or ESP platforms is a strong plus
- Iterable experience preferred
- Experience working with customer data platforms (CDPs) like Simon Data, Segment, or Optimove not required but a plus
- Familiarity with PowerBI, Looker or experience with data transformation is a plus
- A balance of creative thinking and analytical rigor
- Someone who can conceptualize big ideas and dive into the data
- A passion for cultivating authentic client relationships
- Individuals who embody a winning attitude
- A mindset fueled by curiosity
- Determination to hustle and overcome challenges
- Infectious enthusiasm and adaptability
- Boundless energy and relentless tenacity
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.