Lifecycle Marketing Manager
$150,000–$215,000 year
On-siteNew York City, New York, United States
Job Summary
Lifecycle Marketing Manager to build, launch, and optimize lifecycle campaigns across email, push, in-app messaging, and other owned channels. Design customer journeys based on user behavior, acquisition source, lifecycle stage, and engagement patterns. Develop sophisticated segmentation strategies and personalized messaging frameworks. Analyze campaign performance and optimize conversion and engagement metrics. Build automated customer journeys and scalable lifecycle infrastructure. Collaborate with Product, Growth, and Data teams to identify opportunities and drive long-term growth. 3–7 years of lifecycle marketing experience with experience building automated workflows; bonus for fintech/trading platforms; familiarity with Customer.io or similar platforms. NYC-based, in-person role.
Required Qualifications
- 3–7 years lifecycle marketing experience
- Experience building complex lifecycle campaigns based on user states, acquisition channels, and behavioral segmentation
- Strong understanding of customer journey design, retention marketing, and lifecycle strategy
- Experience building automated workflows and customer journeys in modern lifecycle platforms
- Strong analytical skills and ability to use data to drive decision-making
- Excellent written communication and messaging instincts
- Ability to operate independently and proactively identify opportunities
- Strong project management and organizational skills
- Comfortable working cross-functionally in a fast-moving environment
- Experience at a high-growth startup
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