Lifecycle Marketing Manager
$100,000–$130,000 year
On-siteSeattle, Washington, United States
Job Summary
Own the end-to-end execution of Filson's email and SMS marketing program using Klaviyo, managing campaign planning, audience segmentation, automation, deployment, and optimization. Build and maintain lifecycle marketing automations including welcome series, abandoned cart, browse abandonment, post-purchase, win-back, loyalty, and replenishment journeys. Create and refine customer segmentation strategies to deliver personalized communications that improve engagement, retention, and customer lifetime value. Develop the marketing calendar in partnership with Merchandising, Planning, and Creative teams to support product launches, promotions, and seasonal initiatives. Monitor key CRM metrics, conduct A/B testing, and prepare performance reporting to drive revenue growth. Collaborate cross-functionally to ensure communications align with inventory, brand standards, and business priorities while managing list health and regulatory compliance.
Required Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field; equivalent professional experience may be considered.
- 5-8 years of progressive marketing experience with significant hands-on ownership of email and SMS lifecycle marketing programs.
- Demonstrated experience managing CRM platforms, preferably Klaviyo; experience with comparable email service providers (ESPs) or marketing automation platforms may be considered.
- Proven success building, executing, and optimizing lifecycle marketing campaigns, customer segmentation strategies, and automated customer journeys that drive measurable business results.
- Working knowledge of CRM best practices, customer lifecycle marketing, email deliverability, audience segmentation, marketing automation, and performance measurement.
- Experience interpreting marketing performance data and translating insights into actionable recommendations.
- Strong attention to detail coupled with analytical and problem-solving skills.
- Excellent project management skills with the ability to manage multiple priorities and meet deadlines in a fast-paced environment.
- Strong cross-functional communication and collaboration skills with the ability to influence stakeholders across multiple departments.
- Proficient knowledge of Microsoft Office, particularly Excel and PowerPoint.
Desired Qualifications
- Experience working in retail, e-commerce, consumer products, or direct-to-consumer (DTC) businesses is preferred.
- Experience with Google Analytics, reporting dashboards, or business intelligence tools is a plus.
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