Lifecycle Marketing Manager
On-siteSydney, New South Wales, Australia
Job Summary
Lead lifecycle marketing across Australia and New Zealand by overseeing onboarding, activation, engagement, retention, and reactivation programs. Manage the Braze platform, maintain the communications calendar, and guide a team of specialists to deliver high-quality customer experiences via email, push notifications, and automated journeys. Collaborate with Product, Data, Technology, Compliance, and Marketing teams to optimize campaigns using customer insights, experimentation, and AI while supporting major white-label banking partnerships. Report to the Head of Lifecycle & Automation to drive continuous improvement and performance.
Required Qualifications
- Experience in lifecycle marketing, CRM or marketing automation within a B2C environment
- Hands-on experience with Braze or a comparable marketing automation platform such as Salesforce Marketing Cloud
- Proven experience leading or mentoring high-performing teams
- Strong stakeholder management skills, with the confidence to influence across multiple business areas
- A data-driven mindset with experience using customer insights to improve lifecycle performance
- Experience working with customer data, segmentation and automated customer journeys
- Experience within a regulated industry, ideally financial services or fintech
Desired Qualifications
- Experience within a regulated industry, ideally financial services or fintech, will be highly regarded
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