Lifecycle Marketing Manager
$139,000–$139,000 year
HybridSan Francisco, California, United States
Job Summary
Own full-funnel lifecycle strategy from top of funnel through activation and long-term retention, building targeted campaigns that drive growth, revenue, and member lifetime value. Define segments and translate them into personalized campaigns across owned channels (push, in-app, out-of-app), connecting them with broader non-owned channels to shape the end-to-end member experience. Generate data-driven hypotheses and run experiments to continuously optimize evergreen lifecycle campaigns and transactional communications, working with analytics to measure impact and develop next steps. Develop and steward channel guidelines and governance to preserve the quality and integrity of the communications ecosystem. Collaborate with cross-functional partners across Product, Engineering, Analytics, Design, and CRM to deliver shared strategies for large initiatives.
Required Qualifications
- 4–6+ years of experience in lifecycle, growth, or related marketing, developing end-to-end campaigns from conceptualization to measurement
- A growth-oriented, business-first mindset—you think about revenue, LTV, and the full funnel, not just individual channels, and you can connect owned channels (push, in-app, out-of-app) with the broader member experience
- A proven track record of building segments and managing successful campaigns across multiple channels (email, push, SMS, in-app messaging)
- Strong experimentation chops—comfortable with A/B testing and using results to inform what to scale next
- Strong analytical skills with experience in data-driven marketing and performance analysis
- The ability to work cross-functionally and collaborate with various stakeholders, exercising significant independent judgment
- Experience with key marketing platforms (Braze, Looker)
Desired Qualifications
- AI tools a plus
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