Lifecycle Marketing Manager (B2C) Hybrid
$124,578–$135,668 year
Hybrid · Austin, Texas, United States
Job Summary
Lead end-to-end B2C lifecycle marketing strategy across push, in-app, and email; design and optimize multi-channel journeys; manage Braze canvases and segmentation; run rigorous A/B and holdout tests; define and track lifecycle KPIs; coordinate weekly consumer newsletters; partner with product, data, and brand teams; optimize app-first push/in-app experiences and leverage AI tools for personalization at scale; collaborate with marketing operations for deployment and campaigns; translate insights into business impact for stakeholders.
Required Qualifications
- 7+ years of lifecycle, CRM, or retention marketing experience with direct ownership of consumer journey strategy
- Hands-on Braze expertise including canvases, segments, connected content, and campaign analytics
- Strong experimentation chops: incrementality testing, holdout groups, statistical significance
- Experience at a mobile app-centric company where you understand the push/in-app/notification ecosystem
- Track record of incorporating AI tools into your workflow to move faster, personalize at scale, or test more hypotheses
- Analytical fluency: comfortable pulling reports, interpreting cohort data, and making decisions grounded in numbers
- Clear, concise communicator who can translate campaign results into business impact for non-marketing audiences
Desired Qualifications
- 7+ years of lifecycle, CRM, or retention marketing experience
- Hands-on Braze expertise including canvases, segments, connected content, and campaign analytics
- Strong experimentation chops: incrementality testing, holdout groups, statistical significance
- Experience at a mobile app-centric company with push/in-app/notification ecosystem
- Track record of incorporating AI tools into workflow for faster personalization and testing
- Analytical fluency with cohort data and data-driven decision making
- Clear, concise communication translating campaign results into business impact
- Bonus: Braze, AI copywriting/workflow tools, Tableau/Sigma, A/B and holdout testing, personalization at scale
- Cannabis or regulated industry experience
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