Lifecycle Marketing Automations Specialist
$71,000–$93,000 year
On-siteNorth Vancouver, British Columbia, Canada
Job Summary
Execute end-to-end lifecycle marketing automations across email and app channels, managing campaign launches, product drops, and promotional activations. Develop creative briefs, build wireframes, coordinate QA/UAT, and oversee deployment from concept through launch. Partner with regional merchandising, marketing, and ecommerce teams to translate commercial priorities into CRM campaigns that drive revenue. Monitor performance, identify optimization opportunities through testing and reporting, and contribute to experimentation initiatives improving engagement and conversion. Support regional email capture initiatives, CRM platform enhancements, and new automation capabilities while balancing regional business needs with global standards.
Required Qualifications
- Bachelor's degree in business, marketing, or communications or a related field
- 3+ years' experience in lifecycle marketing, CRM, or retention marketing
- Experience building and deploying CRM campaigns and marketing automations using platforms such as Salesforce Marketing Cloud, including campaign execution, triggered programs, segmentation, and QA
- Highly skilled in Figma, HTML, CSS, and UX design
Desired Qualifications
- You can work autonomously, while collaborating with others during daily meetings and standups
- You are able to effectively manage projects, including management of schedules, asset delivery, changes to scope, and resources
- Attention to detail is one of your key strengths
- You have demonstrated ability to quickly adapt to new tools and processes
- You understand best practices for email creative and templates, segmentation, dynamic content and A/B testing methodologies to improve channel performance
- You are always thinking in the shoes of the customer / consumer
- You balance regional business needs with global standards, ensuring localized experiences while contributing to scalable CRM best practices
- You are innovative and creative, with a logical and methodical approach to problem solving
- You are a strong communicator who can work with cross functional teams from other channels of the business
- You remain highly flexible and adaptable when faced with ambiguity
- You effectively balance autonomy and collaboration
- You inspire breakthrough thinking and continuous improvement
- You seek the best (sometimes not the easiest) solutions, with an unwavering commitment to do what is right
- Your passion for your work is paralleled by your passion for getting outside and living it
- You are results-driven and have a passion for pursuing audacious goals
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