Lifecycle Marketing Associate
RemoteUnited States
Job Summary
Lead lifecycle marketing campaigns across email, in-app notifications, content cards, push notifications, and SMS, guiding each initiative from planning and content creation through design, execution, and analysis. Manage campaign calendars, automated triggers, and transactional communications while maintaining high-volume unique content cards and updating email HTML templates. Partner with the Brand team to develop graphics, illustrations, and copy that align with brand voice, then oversee the full development and approval process. Track performance metrics, analyze A/B tests, and define learnings to optimize future campaigns. Ensure all communications adhere to privacy guidelines and industry regulations such as CAN-SPAM, TCPA, and HIPAA.
Required Qualifications
- Hands-on Braze experience at a highly proficient level—typically reflecting 2+ years—building, coding, and QA'ing campaigns and canvases across email, in-app notifications, SMS, push notifications, content cards, and multi-channel campaigns, including HTML template updates, their native AI tools, complex audience segmentation (15+ filters), delivery validation, and Liquid logic for personalization
- Experience using Braze's reporting and diagnostic tools—including Report Builder and User Lookup—to analyze campaign performance, troubleshoot user journeys, and translate results into Google Sheets and/or Excel
- An effective communicator who can build strong working relationships, raise issues, share ideas, and clearly summarize results and learnings
- Someone with a strong test-and-learn mindset, comfortable proposing experiments, running A/B tests, and iterating based on results
- Able to meet deadlines under pressure while remaining flexible, organized, and committed to high-quality work
- A self-starter who proactively seeks out resources, develops new ideas, and finds solutions to move work forward
- This opportunity provides a remote schedule
Desired Qualifications
- Familiarity with project or task management tools (e.g., Asana)
- Basic graphic design skills (e.g., Canva)
- Basic content management system experience (e.g., Squarespace)
- Consumer copywriting and editing experience, including crafting or refining subject lines, headlines, and other campaign copy for fit and clarity
- Leveraging both generative AI and platform-native AI for campaign build and optimization
- Experience in startup, e-commerce, and/or insurance environments
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.