Lifecycle Manager
On-site · Boston, Massachusetts, United States
Job Summary
Lifecycle Manager responsible for building pipeline through multi-channel demand generation, ABM programs, and data-driven pipeline optimization. Owns Palantir-to-HubSpot activation, end-to-end lead scoring, and sales alignment. Leads HubSpot automation, CRM operations, and global email compliance; designs and runs multi-channel demand generation programs, ABM targeting of high-value accounts, and regional adaptations for EMEA/APAC while ensuring clear reporting and enablement for the sales organization.
Required Qualifications
- 5–8 years of hands-on B2B demand generation, marketing operations, or CRM experience
- Deep, end-to-end HubSpot expertise: workflows, lists, lead scoring, lifecycle stages, deal pipelines, integrations, reporting, and the API
- Advanced marketing automation experience: multi-step, trigger-based nurture programs with branching logic, suppression rules, A/B testing, and performance measurement
- Pipeline ownership mentality: accountable to MQL, SQL, and marketing-sourced pipeline numbers
- Multi-channel campaign experience: LinkedIn, paid search, content syndication, and webinars
- Sales alignment track record: co-defined lead quality standards with a sales team, built the handoff process
- Strong command of global email compliance: GDPR, CAN-SPAM, CASL
- Data literacy: identify data quality issues in sources and triggers without instruction
- Clear, direct communicator: explains technical problems to sales and business problems to engineers
- Bachelor's degree in Marketing, Business, Information Systems, or a related field (preferred)
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