Lifecycle Journey Manager, Cross-Sell & Expansion
$140,000–$160,000 year
HybridNew York City, New York, United States or New York, United States
Job Summary
Own end-to-end strategy and KPIs for the Cross-Sell/Expansion pillar, including products per user and expansion revenue. Design multi-channel journeys for post-purchase upsell and next-best-product offers, then build and launch workflows in Iterable with AI decisioning guardrails. Define propensity logic with Data Science and run structured experiments to grow monetization depth without over-messaging. Partner with Product, LOB, and Creative teams on value propositions and offer economics while supervising AI agents that execute programs. Report on expansion metrics, surface insights, and recommend concrete next steps based on data.
Required Qualifications
- 5–8+ years in lifecycle / CSM, growth, or retention marketing for a digital product or subscription business, with depth in cross-sell, upsell, or monetization
- A track record owning both strategy and execution - you've defined lifecycle plans and personally shipped journeys in Iterable, Braze, Salesforce Marketing Cloud, or similar
- Strong data literacy - propensity, funnel, cohort, and incrementality analysis - with the ability to translate findings into roadmaps
- Experience designing always-on, triggered programs (cross-sell, post-purchase, onboarding-to-adoption) rather than one-off blasts
- Comfort directing AI / ML decisioning or personalization (predictive scoring, next-best-action models)
- Cross-functional influence with Product, Data, Legal / Compliance, and Creative; able to align stakeholders without authority
- Excellent written communication and a high bar for QA and detail
- A bias toward ownership and action - you ship, learn, and iterate quickly
- Location: NYC Office (Onsite 3 days per week)
Desired Qualifications
- Experience in fintech, subscription, or marketplace businesses
- Familiarity with Hightouch, AID, or other decisioning / composable martech platforms
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